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and concentrated cooperation with our clients, collaborating
with the management as a consultant before, during and and
after the research projects.
In briefing
Getting acquainted with the product
and the market
Learning the marketing policy
Product / brand history
Problem / investigation area
Action standards
In designing the most
effective research model with
Designing a representative and statistically
sound sample structure
Formulation of questions needed for
successful evaluation or collaboration in a more complex
marketing strategy
Piloting stage to have the possibility
to make necessary modifications before the actual investigations
Throughout
fieldwork
In the discussion of
results and providing further consultancy
